By invitation  ·  Waitlist only

A private practice
for the few who
want it built right.

Digital, AI, training — the entire surface of growth, handled by principals. Six engagements, never more.

Begin reading
$10,000
Minimum monthly retainer
6
Concurrent engagements
Quarterly
Waitlist review cadence
10 days
Response, if a fit
I  —  The practice

Six disciplines, one team.

— 01

Digital strategy

Channel architecture, attribution, quarterly planning. Plans you can execute, not slides you file away.

— 02

Artificial intelligence

Workflow automation, custom assistants, content engines. Production-grade AI embedded in your stack.

— 03

Paid acquisition

Meta, Google, programmatic. We run the spend; you read the dashboard once a week.

— 04

Brand & content

Editorial calendar, art direction, long-form assets. Built to compound, not decay.

— 05

Executive training

Private cohorts for leadership teams. AI fluency, modern operations, hands-on.

— 06

Growth operations

CRM, lifecycle, analytics, instrumentation. The unglamorous work that compounds revenue.

II  —  Approach

How the work is done.

i.

Embedded principals

No account managers. The person who scopes the work runs the work, every week.

ii.

Compounding assets

Systems, content, training, instrumentation — built to outlast the engagement.

iii.

Quarterly reviews

Plain documents. Clear math. No theatrics. If the work isn’t earning its keep, we say so first.

iv.

Discretion as default

No case studies, no logo wall. Our clients know who they are; that is enough.

“
Marketing is the part of the company most companies do worst — not because it is hard, but because almost no one does it carefully.
✦   Founding principal   ✦
III  —  Waitlist

Request a seat.

The roster is full. Submissions are reviewed quarterly. Next opening cycle: Q3 2026.

Engagements begin at CAD $10,000 / month. Submissions below this threshold are not reviewed.
IV  —  On the record

Frequently asked.

We maintain a small roster of six concurrent engagements so principals stay deep in the work. Seats open as engagements conclude or roll off; the next waitlist review is Q3 2026.
CAD $10,000 per month, three-month minimum, twelve-month preferred. Project work (audits, training cohorts, AI implementations) begins at $40,000.
Founder-led companies between $5M and $200M in revenue who treat marketing as an operating discipline. We avoid early-stage experimentation and very large enterprises with internal agency models.
Submit the form above. Submissions are reviewed quarterly by a principal. If there is fit and a seat is available, we are in touch within ten business days of the review.
No. Our scoping conversations are paid engagements that produce a usable diagnostic regardless of whether you continue. It keeps both parties serious.
Toronto, Ontario. We work remotely with clients across North America and Europe. On-site work is available for embedded executive training.
Not publicly. Under NDA, references are available once a fit is established. Our clients know who they are; that is the standard we keep.